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  • Martin O'Hansky

Led Truck mobile advertising presents at Cisco Live

The world-renowned Cisco Live conferences, a tradition in the tech industry, took place on June 9-13 of 2019. LED TRUCK out of home advertising joined the fun, with three trucks traveling around the San Diego Convention Center in San Diego, California.


The multinational Cisco was founded in 1984 by Leonard Bosack and Sandra Lerner. It is located in San Jose, California and from there they got their name SANFRAN-CISCO . Dedicated to selling, manufacturing and consulting and maintenance of telecommunications equipment.


The Cisco conferences, now named Cisco Live, were born shortly after the company was founded. This event has been regarded as one of the main ones in the IT and tech circles, creating a community around it and making it part of the global IT tradition.


Cisco Live conferences feature experts who cover topics such as security, automation, programming, and others. 92% of its viewers rating it as extremely valuable. This annual event for partners and customers of the company is held in the United States, Latin America, Europe, and Asia. It aims to give attendees the basis and knowledge on how to be prepared for the digital future.


The San Diego edition welcomed more than 25,000 attendees and partners who joined to share experiences and meet new potential partners on-site to expand the network of contacts and be aware of the cutting edge technology of the moment while having a good time.



Every day new inventions and innovations are hitting the market, technology is continuously changing, and this affects people who work in the fields of research and development, engineering, system administration, insurance analytics, and many other areas. These professionals need to be aware of the newest developments in the industry so they can keep their knowledge updated and overcome the new challenges that might emerge.


During our five-day campaign, we created visibility for Cisco Live with our billboard advertising trucks, as we took part in this transformative experience, accompanying all attendees and especially, impacting the city.


This event has seen exponential growth in attendance, with 5,000 visitors in 2015 increasing to 20,000 in 2018, which shows that we were able to hit that many impressions or more with our campaign.


The recognition that this event has gained over the years is no accident. People see this event as a space to learn full of unique opportunities. The four days are full practical training sessions, one on one meetings with experts, contests, and many other activities. It is also possible to take Cisco certified exams at unbelievably low prices.


Attendees can also connect with different Cisco experts and celebrities who are there to answer doubts, take on challenges, and socialize with people in the Social Media Hub. They can also explore the World of Solutions, which is the core of this event, including the innovations of Cisco and its partners, and more than 90 Showcases. Finally, attendees can enjoy social events such as parties, receptions, as well as a space to contribute to the community.

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