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  • Writer's pictureMartin O'Hansky

Led Truck digital billboards welcomes back "Good Trouble"

As part of the run-up to the Freeform's T.V. series "Good Trouble", LED Truck deployed its digital billboards through New York, Los Angeles, Chicago, Boston, Philadelphia, and Miami, showing a preview of what would be seen in this new season of this series that had enchanted more than one viewer.

Good Trouble advertising campaign

Good Trouble is a spin-off of The Fosters, produced in the United States, and aired on Freeform since the beginning of 2019 with a 13 episode first season and an ongoing second season.

Freeform - formerly known as ABC Family - is an American television channel owned by Walt Disney Television. It broadcasts ABC content, such as series, movies, programs, events, and specials. It was rebranded in 2016 in an effort to diversify its audience, which was mainly composed of families and teenagers.

Over three days, we showed in the four high resolution screens of our mobile advertising truck the trailer for Good Trouble at each city's best-known and more important sites, announcing the season's premiere date and giving a little preview of what viewers could see on T.V in each of the chapters, trying to capture the widest possible audience.

We showed some of the best fragments of the new season - without any spoilers - to invite people to see the second season of the series or, if they haven't seen the first one, start from the beginning and fall in love with the plot and the characters.

This series follows the lives of sisters Callie and Mariana, accompanying them in their decision to leave home, go live at The Coterie, a residence in downtown L.A., and experience this new phase of their lives as young adults. The two sisters are very different: one loves the world of technology while the other is passionate about social work. But in the end, despite living in such separate worlds, they are connected by their mission to change the world, overcome all the problems and situations they face in this new part of their lives - including neighbors, challenges, love, and friends - and solve everything together.

The cast of this family drama is composed of Maia Mitchelle, Cierra Ramirez, Emma Hunton, Tommy Martinez, Josh Pence, Sherry Cola, and Zuri Adele.

The second season of "Good Trouble". drama brings back Maia Mitchelle as Callie Adams Foster and Cierra Ramirez as Mariana Adams Foster. It follows their day to day life and routine during 13 episodes, where they will fight for equality and learn the importance of values and all the challenges that this new stage entails.

Freeform has had some very successful shows and some that haven't been as successful. So, depending on the rating and the reception of the audience, Freeform and the producers will decide whether they'll release the third season of the series.

"Good Trouble" was rated the best show on Freeform since June 2018. The show ranked #1 among girls and women aged 12 to 34, and 95% of the audience reported they liked it.


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